Search engine optimization

Increase your position in Google’s results. Using a list of keywords and phrases that your customer’s would use to find you, we will analysis all aspects of your website, market and your competitors. We will then create a month by month action plan. We provide real-time reporting as well as monthly progress reports. The following list is a roundup of the most common areas of SEO and hopefully by reading it you can understand why you should use our professional services.

On-page SEO

Simply the content on your site and the structure used to organise it. This has a strong influence over how search engines perceive and therefore rank a websites pages.

Canonical Links

If a page can be accessed via two or more URLs, for example with and without the www in place, your site might have a canonical URL problem.

Html Titles

Page titles appear as the blue link in search engines and have a huge influence on search engine rankings as well as the number of people that click on the result.

Artictecture

Search engines need to be able to find all of the key pages on your website, so it?s important that site architecture makes this as easy as possible and doesn?t present any technical roadblocks that prevent search engines ?crawling? important content.

Quality Content

Pages need to have well-written, relevant content to look attractive to both users and search engines.

Internal linking structure

The way that site content is organised tells search engines which pages are important and those that aren?t, so it?s important to structure a site around key content, categories or product pages.

Meta descriptions

Meta descriptions often appear as the snippet of text under search engine listings, so while they have no impact on search engine rankings, they have a useful impact on the click-through rate that listings can achieve.

Crawling

Search engines should be able to crawl and index your site with ease, the easier this is the better Google?s understanding of the site.

Off-site SEO

External factors have a huge impact on search engine rankings and site traffic, from having a good, clean backlink profile to building an engaged social following. These are all key elements of any online marketing activity.

Content Research

Research the keywords that potential visitors might use in Google, then use those words and phrases in and around your content to have a better chance of being found!

XML Sitemap

An XML sitemap is simply a list of pages that you want search engines to index. There are extra settings that can be used to tell the engines which pages are most important, how often to revisit and when the page was last updated.

Header Tags

Header tags are part of the structure of a page and are often the code wrapped around the title of a blog post, product name or category page, as these elements are given more weighting by search engines.

Duplicate Content

Duplicate content, i.e. text or images that appear in multiple places on a website should be avoided. This makes it difficult for Google to determine which page to rank and isn?t a good user experience.

Quality Links

Links should be relevant to your site and from good quality, trusted sources.

Number of Links

The number of relevant, high quality links to a site is important for rankings, so acquiring links from new domains over time should be a part of an online marketing plan.

Paid for links

Links should be built organically by forming relationships with relevant sites, or building great content, tools and services that attract links naturally. Buying links can result in penalties or a site being removed entirely from search engines.

Spam

Building links from low quality sites that use the keywords you wish to rank for within the link (anchor text) are a clear sign to search engines of spammy link building, so should be avoided like the plague.

Domin Authority

Domain authority is an algorithmic score calculated by Moz.com?s Open Site Explorer tool that measures a domains strength. It can be used to track a domain?s authority over time and rate sites for link building.

Social Reputation

It is important to have a strong social presence and get shares from relevant industry bodies. To achieve the best results, you should be active on Google+, Facebook, Twitter, and LinkedIn.

Trust Authority

Links from relevant, high quality, sites and content that have been gained naturally and pages that have been shared naturally appear much more trustworthy to search engines and are much more likely to rank organically as a result.

Page load speed

Download speed is becoming a top ten ranking factor and has major benefits for mobile visitors as well as the usability of a site. Optimising for fast download times should be a key consideration of site design and maintenance.

Content Promotion

Using paid media of targeted news site to place key content in front of a relevant audience to drive traffic, build awareness and encourage linking / social sharing.

Blogger Outreach

Research, find, and establish relationships with bloggers in your field. Work with them to create content that results in brand awareness and online coverage.

Link Building

The process of gaining trustworthy, quality links to your website, primarily through building great content and sharing via blogger outreach, social and online PR.

If a page can be accessed via two or more URLs, for example with and without the www in place, your site might have a canonical URL problem.

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